Black Pineapple

Consulting & Brand Activation

Whether it’s your venue, drinks brand or new product that needs lighting up, Frankie and the Black Pineapple team of passionate experts are here to help you get results. With decades of experience between them, Frankie and the Black Pineapple core team have the skills and expertise to help you get results.

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Frankie Walker takes the lead on Drinks Brand Consultancy & Activation. Frankie’s 25+ years industry experience, with almost 15 of those in FMCG marketing & activation, gives us a deep understanding of how to bring your brands to life. 

We’re 100% focused on nailing the brief to make your brands stand out and be memorable above all others. To start a conversation about your brands & how we can help bring them to life, email frankie@blackpineapple.co.nz

Our Services

Bar, Restaurant and Hospitality Consultancy

Our core team of Black Pineapple drinks and hospitality experts have decades of experience operating hospitality venues. Our approach is to fully understand your business and goals, then implement tailored solutions to produce the results you need. We have the knowledge, skills and systemised processes to help you make changes and drive your business forward.

Ways we can help you turn around or grow your business.

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Creating amazing menus

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Increasing revenue and profitability

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Streamlining processes

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Expert staff training that delivers

How we do it

Flow map of our Process / Methodology

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Brief
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Information
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Objectives
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Scope
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Plan
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Execute
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Review

Our Services

Drinks Brand Consultancy & Activation

Let us help you light up your brand. We are highly experienced in brand building and brand activation. Whether you want to create bartender love in the on-premise, create and serve banging signature drinks at a festival, or run live masterclasses direct to consumers at home, let us partner you to grow advocacy and get results.

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EVENTS ACTIVATION

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CUSTOM DRINKS CREATION

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LARGE SCALE BATCHING

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TRADE ADVOCACY

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Media / Influencer box send-outs

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MASTERCLASSES / SHOWCASES

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DIRECT TO CONSUMER CAMPAIGNS

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ECOMMERCE COLLABS / INTEGRATION

Our Services

Brand Partnerships & Activation

Let us help light up your brands by collaborating with Black Pineapple. We are experts in taste and flavour, and know how to create excitement and engagement.

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Media / Influencer box send-outs

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CUSTOM DRINKS CREATION

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TRADE ADVOCACY

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MASTERCLASSES / SHOWCASES

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DIRECT TO CONSUMER CAMPAIGNS

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ECOMMERCE COLLABS / INTEGRATION

strength

Why us

What are our strengths?

Nailing the brief

You only need to brief us once. That’s because we understand the world of drinks marketing & execution better than anyone .

Creative and Experiential

We curate Elevated Drinks Experiences that your audience never forget.

We're Experts not Generalists

No one cares more about drinks than we do. We make sure your brands get the attention & respect they deserve.

WE CREATE MAGIC WITH DRINKS & BRANDS

We love to educate, inspire & delight.