What we do
Drinks Brand Consultancy and Activation
We’re the drinks experiences experts. And we know how to create love for your brands. We give people awesome experiences with drinks that they never forget. We do this by collaborating with the very best in the industry, sharing knowledge & skill to build advocacy.
Light up your Brands
Frankie Walker takes the lead on Drinks Brand Consultancy & Activation. Frankie’s 25+ years industry experience, with almost 15 of those in FMCG marketing & activation, gives us a deep understanding of how to bring your brands to life.
We’re 100% focused on nailing the brief to make your brands stand out and be memorable above all others. To start a conversation about your brands & how we can help bring them to life, email frankie@blackpineapple.co.nz
Our values
Why work with us?
What sets Black Pineapple apart is that we are 100% focussed on drinks & drinks brands – no distractions.
WE’RE THE BEST IN THE BUSINESS
WE’LL EMBRACE YOUR BRAND
WE’RE AGILE, EFFICIENT & COMPETITIVELY PRICED
Why us
What are our strengths?
What we take care of
What we take care of
Campaign Management
Drinks Concepts
Drinks / Bar Theming
Staff Training and Education
Kit, Ingredients, Procurement
Staffing with experts
Bar & Equipment hire
Pack in / Pack out
Event Execution
Event and Duty Managers
How we do it
Activation Process
Brief
Concepts
Sign Off
Plan
Execute
Review
Brand Activation Examples
Bacardi Mojito lead bar campaign
We partnered with Bacardi to help them create a huge impact with their Bacardi Mojito lead bar campaign.
We lead the sell-in process with their 5 hero accounts, conducted Bacardi / Mojito skills & advocacy training for 60 front-line staff & ran a mystery shopper program to keep the staff motivated & the mojitos flowing. We created bespoke mojito twists to inspire the venues (and for them to use on menus). We were the first port of contact for the campaign, freeing up valuable sales & marketing time for Lion, and lending real expertise to the participating accounts & their staff.
The results were outstanding, with over 5,500 mojitos sold across the 1 month promotional period, an uplift of over 800%.
The support towards the activation has been pretty incredible, the training provided by you was super beneficial to the staff to help them understand the product and the story of the cocktail.
Rafael Mendoza, GM HI-SO Bar
VIP at the ASB Tennis Open. March 19 – VIP at Urban Polo – Auckland
We partnered Heineken this Summer to help bring their VIP bars to life . Heineken wanted skilled bartenders to make drinks & host VIP customers at their Heineken bars at these premium events. Our team hosted, made cocktails and poured perfect pints for hundreds of key clients at these top-shelf events.
Leftfield Rose Summer 2019
Leftfield asked us to create the ‘New Frose’ of Summer 2019 to excite key on premise accounts and customers alike. We worked closely with their Hawke’s Bay wine makers to create a shortlist of signature Leftfield Rose serves which were then shortlisted to a simple but delicious mixed drink to impact awareness & sales.
We ran a cocktail masterclass with the Auckland based wider Villa Maria marketing team of 25, where we shared our insights on taste, flavour and balance, and then the team created their own serves.
